As I mentioned before, having my own brand has always been a childhood dream. But why start with Pilates socks?
There are already so many brands out there. Doesn’t that make it hard to sell?
The short answer is: yes.
But I’m not trying to create just another pair of grip socks.
I’m creating the pair I always wished existed.
Something that reflects my style, my values, and what I’ve always wanted to wear to Pilates. If it resonates with other Pilates lovers too, then I’ve achieved exactly what I set out to do.
There isn’t really a dramatic story behind it. When you’re starting something of your own, I think you naturally begin with what you already love.
For me, that’s Pilates.
I fell in love with it seven years ago, and it’s become such a big part of my life.
Another thing I’ve always loved is textiles. Back in high school, my dream was actually to start a clothing or fashion brand. Even though I’m definitely not a talented artist (my drawing skills are terrible 😅), I’ve always enjoyed creating something from scratch and turning my ideas into reality.
Starting a clothing brand requires a much bigger investment, so combining my two passions—Pilates and design—just made sense.
Now, seeing my hand-drawn designs turn into real samples has been one of the most satisfying parts of this journey.
I genuinely love every design I’ve created, and I can’t wait to share them with you. I hope you’ll love them as much as I do.
One thing that’s important to me is keeping each collection limited. I don’t want to mass-produce thousands of pairs. I want every pair to feel a little more special—something shared by a small community of Pilates lovers.
And… there’s also a little secret hidden in the socks. 🤍
I’ve been trying so hard not to spoil it, but you’ll have to wait until they arrive here in Melbourne.